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Nemesis Named Nirma By 1985, Nirma washing powder had become one of the most popular detergent brands in many parts of the country. By 1999, Nirma was a major consumer brand offering a range of detergents, soaps and personal care products. Nirma's network consisted of about 400 distributors and over 2 million retail outlets across the country.

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Apr 13, 2019·The detergent powder ' Magic ' was launched by Tata Oil Mills Company (TOMCO). In 1973, TOMCO introduced the low - priced segment of ' Tata's Tej. ' In 1977, TOMCO unveiled another detergent economy powder called OK. Then next Nirma came into the picture with very low priced generic strategy of detergent war by avoiding the existing competition.

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To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes, this product, within a short span, convinced the consumers of competitor brands to switch their loyalty towards Super Nirma detergent cake.

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